The Weather Company

The Weather Company wanted to show consumers the benefits of using its products in everyday life. Utilizing its arsenal of digital properties including Weather.com, The Weather Channel App, and Weather Underground, we set out to differentiate the brand by leaning into real life situations, and how knowing the weather forecast can help you plan — whatever you’re into. To help solve for the variety of product groups (in the midst of the IBM acquirement) each having a distinct look and feel and respective media outlets, we established consistency by setting creative filters to unify the work both in art and copy, ensuring it laddered to the brand’s overarching purpose.