Doctors Hospital

Doctors Hospital’s premier orthopedics and sports medicine group was not being marketed to the best of its potential. They wanted a clear, unique brand message that would speak to their differentiators while unifying their disparate marketing efforts. Hinging off the insight that injured athletes do not like to deal with their conditions and as a result, stop playing. We created an integrated campaign that juxtaposed the absence of the athletes in their domain, with the thrill of them playing the sport they love. The 360 campaign was leveraged across mass media outlets, events, activations, social media, and key sponsorship events including partnerships with South Florida local teams within the NBA, NFL, and NHL.