Tampico-
Act on Impulse

Coming off the heels of a highly successful digital brand campaign geared towards Hispanic Millennials, Tampico Beverages needed to stay relevant while better aligning to their offline campaign “Bottling Irresistible”. We knew that to continue to tap into this market, we needed to inspire them to take risks. We created the ‘Act on Impulse’ campaign, connecting a community of Tampico drinkers and free spirits with life experiences of their own. This user generated digital campaign continued to drive positive results including a 600% increase in social media followings and a 88.3% engagement rate from our target demo.