Tampico-
Piñata Bash

Tampico Beverages asked us to help them build brand awareness amongst the emerging Millennial Hispanic market, making the brand more approachable. We introduced a digital promotion called “Piñata Bash” with the goal of connecting our users with their heritage and lifestyle. Users were given a unique experience to build, bash, and share their piñata creations with their friends. Piñatas were also strategically placed at events and places (i.e. local parks and music festivals) in an effort to generate even more awareness of the campaign. The campaign’s success was indicative of the vast amount of piñata entries, incremental fans on the brand’s social media pages, and organic word of mouth and buzz.