Burger King- Fútbol Kingdom

Burger King was getting lost in the fast food brand shuffle and needed help in being better positioned in the Hispanic consumer’s mind. Burger King asked us to leverage the infamous “King” with the passionate movement of fútbol to create a proprietary cultural experience. We created an engaging event called “Fútbol Kingdom” that included a myriad of soccer themed activities and branded experiences. The event was activated in seven (7) U.S. Cities with 5 international freestyle soccer stars, and more than 20,000 enthused fans.