Smith and Wesson- M&P

When Smith & Wesson came to us to help them promote their high end M&P gun line in the recreation and sports arena, we wanted to create an overall experience that would evoke feelings of exhilaration and confidence to the thrill seeking consumer. We created a concept that lets the consumer emerge themselves firsthand into the experience, by letting them play with the product. The experiential activations permeated through viral web content, TV, social, and print.