Tampico-
Colorful Living

Tampico Beverages was rolling our their first national campaign. They were looking to speak to DIY mothers who pride themselves in creating engaging and educational activities for their kids. Through the “Colorful Living” concept, we were able to facilitate using playtime as a driver for both the child and the parent, by creating a robust digital experience. The concept permeated through pre-roll media, radio, and print ads, with the core of the experience being the landing page. This landing page housed influential mom bloggers, DIY content, and idea generators.